It’s no secret that businesses have been using color in their marketing and advertising to appeal to certain emotions to potential and existing consumers for years. Color is a marketing tool that can affect the human psyche in a variety of ways. For example, the color green is often used to invoke a sense of naturalness, health, and environmental friendliness. Red is known to invoke a sense of hunger. Blue is often associated with productivity, business, and professionalism.
Whether you are aware of it or not, each color of the rainbow has a certain emotional sense that it evokes, and businesses use these colors to their advantage. What does this mean for you in your commercial environment? It means that by using color, you may be able to change the morale, energy level, and feelings experienced by not only the customers and associates you bring into the office or store, but also the employees as well.
At MBC, we’re well aware of the way colors can affect people, and our commercial painting crew can help you to understand and pick what colors are right for your business. When considering what color to paint your building’s exterior or interior, there are certain things you’ll want to consider, such as:
- What is the natural lighting and how will it affect the look of this paint?
- What type of artificial lighting will be used and how will it affect the look of your paint?
- What type and color of furniture will be used?
- What type and color of carpeting do you plan to use?
- How does the design of your building affect what paint you will use?
These are all good questions to ask yourself before picking the right color for your property, and if you’re unsure of the answers, MBC Services can help.
To familiarize yourself with these concepts, next time you are in a restaurant, mall, shopping center, salon, or other commercial space, check out and be mindful of their use of color, where they use it, and how it makes you feel. Using the proper colors can have a big effect on whether you buy something or turn around and run – so it’s important to know and understand these color concepts.
If you need help deciding what color is best for your commercial building, contact MBC Services today and we’ll get you started on the right foot!